Rather than politely segue into the reason I write, let me make my point immediately. Google Plus sucks. It sucks badly and it’s dismal performance doesn’t bode well for the future of the company as a whole. People are talking.
Why would I say that(the unwell-boding, not the sucking part)? Because social media is the transitional step our connected world is taking to advance society as we know it and – well, many a man on a journey became hopelessly lost when they missed a key signpost along the way. Google Plus has repeatedly been doing so and it seems the only thing saving it from a fall into the crevasse, a hopeless miring in the mire of quicksand of tech life, a tussle amongst
jungle vines crawling with venomous snakes, is money. Money to say “Oh, that’s not what we meant; try this instead.”
The time has passed in which you can continue to pretend you’re still launching the Plus. Everyone knows about it, many of us have taken a token stab at supporting the platform, and we remain disappointed.
What to do? Admit you are lost, pull over and ask for for directions, for crying out loud! If Google was a woman, no doubt this would have occurred some time ago, but despite the curvacious look of your service mark “g” it seems fairly evident that Google has at least that one archetypical male quality of resisting the admittance of not knowing how to get back on track.
You “can’t do that?” Is that the phrase I am imagining being whispered, as you read along? Why? Because you’re Google? Because Google believes itself to be the reigning king? Stop for a moment and think about that…. In all of history, how many kings do we know of who have remained forever at the zenith of power; and how many have been toppled? G, there’s an epidemic brewing – for land’s sake, do something before the virus spreads.
Have I got your attention? Now that you’ve slowed the steed to a canter, take a look around and see if there might be some peasant or two working the fields who can point the way….
Peasants? That would be us. People like me; people like the clients I advise. Everyday folks who spend our time creating or clicking Adwords, attempting to stay abreast of your governing rules of SEO, religiously supplicating ourselves to your search because you assured us you had our welfare at the forefront. We’ve done our part, and in the doing, we may have come to know you better than you do yourself.
Just ask! We can tell you what is confusing, annoying, missing, misleading about your precious heir to the crown, Google Plus. The babe is still young enough to be molded, but as time goes on, the obstinate, self-assured attitude which are it’s hallmarks could be the undoing of everything.
I know you haven’t(asked), and so I won’t go through the effort to post the things I think might make Google Plus thrive, but if you’re interested I can provide you with some suggestions. So can many others. Feel free to get in touch!
Readers: Do you have suggestions for Google to hep them get the Plus off the ground and flying? Comment and Share; I can’t guarantee Google will read the comments, but I’d love to have your opinions!